What do you know about mobile games metrics? Mobile gaming has become a massive industry, and game developers are always looking for ways to improve their products and attract more players. One of the most crucial tools for understanding and enhancing mobile games is metrics. Metrics provide developers with insights into how their games are being played and allow them to identify areas for improvement. What are the ideal mobile game metrics?
There are numerous metrics that game developers can track, but not all of them are equally important. Here are some of the most critical metrics for mobile games, along with some ideal metrics in numbers:
- Daily Active Users (DAU): This metric tells developers how many unique players access their game daily. A high DAU means that players are engaged with the game, while a low DAU may indicate that the game is losing its appeal.
Ideal Metric: A high DAU is desirable, but the perfect metric will depend on the game. For example, a casual game may have a higher DAU than a complex strategy game.
- Monthly Active Users (MAU): This metric is similar to DAU but measures how many unique players access the game over a month.
Ideal Metric: Like DAU, the ideal MAU will depend on the game. However, a high MAU is generally considered a good sign, indicating that players return to the game regularly.
- Retention Rate: This metric measures how many players continue to play the game after a certain period, such as a day, a week, or a month. A high retention rate indicates that players find the game engaging and are likely to return.
Ideal Metric: A retention rate of around 40% to 60% is generally considered good, but again, the perfect metric will depend on the type of game.
- Churn Rate: This metric is the opposite of the retention rate and measures the percentage of players who stop playing the game after a certain period. A high churn rate may indicate players are losing interest in the game.
Ideal Metric: The ideal churn rate will depend on the game, but a low churn rate is generally desirable. A churn rate of less than 5% is considered excellent.
- Average Session Length: This metric measures how long players spend in the game per session. A longer average session length indicates that players find the game engaging.
Ideal Metric: Again, the perfect metric will depend on the game. However, a longer average session length is generally considered better. An average session length of around 10 to 20 minutes is desirable for most mobile games.
- Average Revenue per Daily Active User (ARPDAU): This metric measures how much revenue the game generates per daily active user.
Ideal Metric: The ideal ARPDAU will depend on the game’s monetization strategy. However, a higher ARPDAU is generally better. An ARPDAU of around $0.05 to $0.10 is desirable for most games.
- Conversion Rate: This metric measures the percentage of players who make an in-app purchase or perform another desired action, such as watching an ad.
Ideal Metric: The excellent conversion rate will depend on the game, but a higher conversion rate is generally desirable. A 2% to 4% conversion rate is suitable for most mobile games.
Conclusion
In conclusion, mobile game metrics are essential for understanding and improving mobile games. Developers should track the most critical metrics, such as DAU, MAU, retention rate, churn rate, average session length, ARPDAU, and conversion rate, to identify areas for improvement and optimize their games for maximum engagement and revenue. While the ideal metrics will depend on the type of game, keeping these metrics in mind can help developers create more engaging and successful mobile games.
